When you’re in the high-tech field, you sometimes lose sight that a lot of people don’t really care about the technical underpinnings of how the services are being offered. It’s really all about the application. So it was an eye opener for me when I read results of a recent study by Sandvine Inc.[1]. The company sent their customers (predominantly residential based service providers) a questionnaire in soliciting input for their future product direction and the results were very interesting. The big ‘a-ha’ for me was that for subscribers, the Internet is the Internet, whether it’s accessed through a wire or over wireless spectrum. Much like how many subscribers don’t differentiate between cable and DSL, they don’t really differentiate wireless and wireline technologies. Access to service is basically irrelevant- what is most important is the service itself. Other interesting findings were the shifts happening in the North American market:
