DNA is very important in communications: DNA is the acronym for the device you have (D), the network you are on (N) and the application you are using (A). When you are mobile your DNA changes and this impacts how you do business. Here’s why:
We spend a lot of time choosing our cell phone; after all, it’s what we use communicate. Some of us have smartphones- a Blackberry, an iPhone, or an Android smartphone. Before choosing which one we want, we spend considerable time at Best Buy or at our Provider’s store going over the various devices. For some enterprises, we have no choice, it’s mandated. Even the non-smartphones are important when choosing which one we need, considering the texting capabilities and ease in communicating. This device quickly becomes our next ‘right hand’.
